Your Gym's AI Team That Stops Members From Leaving
Axcello deploys four AI agents that predict churn, automate outreach, and recover revenue — so you can focus on coaching, not chasing cancellations.
Connects to PushPress, Mindbody, Wodify, and more in under 5 minutes
Axcello Dashboard 1,247
Active members
3.2%
Monthly churn
47
At-risk members
23
Saved this month
12 members haven't visited in 14+ days and show declining engagement. Automated retention emails sent to 8 — 4 flagged for personal outreach.
always working
Watch your AI team in action
Four agents working together 24/7 — detecting risk, sending outreach, and recovering members before they leave.
your ai team
Four AI Agents. One Mission: Keep Your Members.
Each agent handles a specific part of your retention strategy — working together, 24/7, so nothing falls through the cracks.
The Head Agent
Orchestrator
The brain behind the operation. Monitors your entire member base, routes at-risk members to the right agent, manages escalations, and makes sure every member gets the attention they need — without you lifting a finger.
The CSM Agent
Customer Success Manager
Your always-on retention specialist. Sends personalized outreach to at-risk members, runs automated onboarding sequences for new sign-ups, and launches win-back campaigns. 72% open rate because the messages actually feel personal.
The Data Analyst
Intelligence & Insights
Turns your CRM data into action. Calculates churn risk scores for every member, detects attendance trends before they become problems, and delivers weekly reports so you always know exactly where your gym stands.
The Coach Assistant
Content & Programming
Gives your coaches superpowers. Generates personalized meal plans, training programs, and progress reports — saving your coaching staff an average of 28 hours per month while making every member feel like they have a dedicated coach.
what axcello does
Everything you need to keep members longer
Churn prediction
AI analyzes attendance patterns, payment history, and engagement to score every member's churn risk before they leave.
Automated outreach
Personalized SMS and email sent in your gym's voice at the exact right moment — no manual work required.
Member intelligence
Full profiles with health scores, lifetime value, engagement trends, and risk factors for every member.
Early warning system
Get alerted when members show cancellation patterns — missed sessions, declining attendance, payment delays.
Retention analytics
Track churn rate, saved members, revenue impact, and ROI in a single dashboard built for gym owners.
AI business chat
Ask questions about your gym in plain English. Get instant answers backed by your actual member data.
meet your ai retention team
Like hiring a data analyst and CSM — but it's AI
Axcello runs three AI agents behind the scenes: a Data Analyst that scores every member's churn risk, a CSM that writes and sends personalized retention messages, and a Chatbot that answers your business questions in plain English — all using your real member data.
Ask Axcello anything
About your gym data
"Which members are most likely to cancel this month?"
"What's our retention rate compared to last quarter?"
"Show me members who haven't visited in 2 weeks"
James Rodriguez
Member since Jan 2025
Risk signals
Positive signals
Send a personal check-in. James was a regular — his drop-off is sudden. A "we miss you" email with a free personal training session could bring him back.
member intelligence
Know every member's risk before they leave
Axcello builds a complete profile for every member — tracking attendance patterns, engagement trends, payment behavior, and class preferences. When someone starts slipping, you know about it weeks before the cancellation call.
Health scoring
Every member gets a 0-100 health score updated daily based on behavior.
Trend detection
AI spots declining patterns across weeks and months before you can.
early warning system
Catch the signals before it's too late
Members don't leave overnight. There's always a pattern — declining attendance, skipped classes, late payments. Axcello spots these warning signs and flags them so you can act, not react.
Attendance drop-off
"Sarah went from 4x/week to once in 3 weeks. Her health score dropped from 85 to 34."
Payment delays
"Mike's payment failed twice this month. Combined with declining visits — cancellation likely within 30 days."
Re-engaged member
"After Axcello sent a personalized check-in, Lisa came back 3x this week. Health score back to 72."
Class drop-off
"David stopped attending spin classes — his main activity. Visit frequency down 50% in 2 weeks."
Consistent attendance
"Emma visits 5x/week, tries new classes, health score 94. Strong retention candidate."
Ghost pattern
"No visits in 21 days. Last 3 members with this pattern cancelled within 2 weeks."
roi calculator
See how much you could save
Adjust the sliders to match your gym and see your estimated monthly savings with Axcello.
Estimated Monthly Savings
$0
per month
proven results
Results you can measure
Axcello doesn't just predict churn — it stops it. Our AI-powered retention system delivers measurable results from day one. Less churn, more revenue, zero manual effort.
50K+
Members protected
120K+
Messages sent
50+
Gyms served
8x
Avg ROI
Key metrics
Per gym average40%
Churn reduced
$12K
Revenue saved
15+
Hours saved
100%
Members scored
24/7
Auto outreach
35%
Recovery rate
security & compliance
Your members' data is safe with us
We take gym member data seriously. SOC 2 compliant infrastructure, encrypted at rest and in transit, with full audit trails. Your gym owns your data — always.
Encrypted & secure
All member data encrypted at rest and in transit. SOC 2 compliant.
CAN-SPAM & TCPA
All automated outreach complies with messaging regulations. Built-in frequency limits.
You own your data
Export or delete everything anytime. Your member data stays yours.
how it works
Three steps to lower churn
Connect your gym data
Upload a CSV from your gym management system or connect via API. PushPress, Mindbody, Zen Planner — we work with them all.
AI analyzes every member
Within hours, every member gets a health score. Axcello identifies at-risk members, calculates lifetime value, and builds churn predictions.
Automated retention kicks in
Personalized SMS and emails go out automatically — in your voice, on your schedule. You watch the dashboard while AI does the heavy lifting.
ready to stop the churn?
Keep the members you've worked so hard to get.
Join the gyms using AI to predict and prevent member churn. Set up in minutes, see results in weeks.
Free 90-day pilot. No credit card required.